Early in July, I was googling “innovation” and “smartphone” and “photography.” I really wasn’t impressed. There wasn’t anything out there that was inspiring to me. I decided to go on Twitter. I did the same search and found this article; Hiding and Seeking, a Photo Book, from the NY Times feed. I read it through twice because I wanted to soak it all in. This guy is printing a book of his Instagram photos (which isn’t the innovation) AND then hiding them in San Francisco AND then putting a scavenger hunt to his followers to get this one of a kind photo book of his work.
See on www.wearejuxt.com